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Our Work

About Us

Distinctive and Enduring Brand Development
Award-Winning Advertising
Dynamic New Media – Static, Motion and eCommerce
Website Hosting Capabilities
Strategic Media Planning and Buying
Social Network Engagement and Marketing
Seasoned Account Services Team
In-House Creative Team
Public Relations
Over 20 Years of Experience

Weston/Mason is a marketing communications shop that thrives on creative excellence.
From our seasoned Account Executives and innovative Creatives to our
cutting-edge digital team, we've got the talent, the brains and the chops to deliver the
positioning and branding that sets companies apart—and gets products and services sold.
After 20-plus years in the business, we know a thing or two
about reaching target markets and exceeding client expectations.

Clients

Contact Us

p: 310.207.6507
f: 310.571.3252

For new-business inquiries or futher info, contact:
Tom Weston
p: 310.439.3723
e: tweston@westonmason.com
or
Beverly Mason
p: 310.439.3722
e: bmason@westonmason.com
For other inquiries:
e: info@westonmason.com

Left Right

Award-Winning Creative for the American Heart Association

The L.A. ADDYs recognized Weston/Mason with four bronze awards for logo, website, campaign and out-of-home. At the regional level the agency won two silver, for website and campaign. All honors are in the Public Service category.
Be The Beat Logo

Logo

This dramatic (and highly unconventional) logo appeals directly to our target market – who made it clear in focus groups that they don't want to "sugar coat" the life-and-death nature of the subject matter. The arresting image is proving highly effective, thought-provoking and emblematic across all mediums: online, print, outdoor, apparel and incentives.
BeTheBeat.heart.org

Website

Our digital division designed and programmed an engaging and teen-friendly website – including original games, quizzes, music, videos and prizes – that teaches visitors how to administer CPR and use an AED.
      The site also features 100-bpm songs to reinforce the rhythm of CPR, customizable avatars and a social-networking component that encourages registrants to stay connected and get more involved.
      A special portal for teachers and school administrators offers information and free tools to implement Sudden Cardiac Arrest learning programs in schools.
Launch Site
Be The Beat Social Networking

Social Networking

Engaging targets where they socialize, Weston/Mason launched a multi-pronged social networking campaign to engage in dialogue with teens and virally promote the website. Ongoing Twitter, YouTube, Facebook and MySpace communication expand the movement — which is turning teens into "Heart Heroes."
Be The Beat Outdoor

Out-of-Home

The proposed guerilla-marketing campaign incorporates Be the Beat's arresting graphics and compelling call-to-action in bus wraps, wild postings and building sides.