Articles

Silver winners were just announced for the upcoming Nationals — the NAHB‘s largest and most prestigious annual awards competition — which means we have already sent out numerous eblasts and made abundant updates to the […]

Love it or hate it — every business needs social media! Despite algorithms that limit consumer engagement without ad buys, social media platforms still provide unparalleled opportunities to showcase products and services at a fraction of the cost of traditional advertising. Although […]

We’re always happy to pitch in with concepts during the early development and planning stages for projects that are on-the-boards. Our exploration for this presentation — including logos for the overall masterplan, signage and two neighborhoods, plus a website and a series […]

What’s the #1 marketing question for 2022? The same as it ever was:

“How can we get more clicks from our content to our website?”

This should be the ONLY question for graphic designers and marketing professionals, since it’s our primary purpose. […]

When Medically Correct asked us to help with the launch of their latest product line, our mouths started to water.

Building on the nationwide success of their award-winning “Incredibles” brand, the founders of Colorado-based Medically Correct recognized that affordable luxury in the form of filled chocolate wasn’t […]

We’re happy to report that Weston/Mason’s relationship with Los Angeles-based JAG Interiors, Inc., continues to deepen — they just handed us their social media account and first on our list is promoting their presentation for this year’s Southern California Association of Non-Profit Housing (SCANPH) conference.

The […]

People have been moving to the suburbs for generations, trading bustling city life for quiet communities in which to buy a home and raise a family. And prior to the COVID-19 pandemic, research reinforced the notion that suburban living is where it’s at for Millennials as well — despite long-held assumptions […]

Unless you’re offering your home at an unheard-of price and buyers think they’re going to get a screaming deal, it has to be in tip-top shape when it hits the market.

“When potential buyers walk in the door they bring a critical eye,” said NBC News. “All […]

Everyone wants to be a soothsayer at the end of the year, with predictions for what to expect in the months to come. While no one can say for sure what awaits for the 2020 housing market, experts have weighed in with some compelling expectations.

Mortgage rates will remain low

In […]

Pantone has just revealed its 2020 Color of the Year, Classic Blue, calling it a “reassuring presence instilling calm, confidence, and connection.”

Unlike last year’s choice of Living Color—and 2018’s Ultra Violet—Classic Blue is a more “timeless and enduring hue” that highlights “our desire for a dependable and stable foundation from […]

Weston/Mason was proud to attend the fourth annual HomeAid Los Angeles fundraiser gala, An Evening Under the Stars, and to spend time with a new client who works toward ending homelessness — Gerald E. Thompson, Co-founder and Executive Director of Pathways To Your Future (PTYF).

Held […]

A FUNdraiser gala for a great cause…and right in our neighborhood. Can’t wait to see all of our friends from the building industry supporting this amazing organization on Thursday evening!
http://www.homeaidla.org/events-4th-Annual-Fundraiser-Gala-14.cfm

HomeAid Los Angeles: Mission

“”Building new lives for Los Angeles’ […]

Have millennials finally taken over the lion’s share of the real estate market? It sure looks that way. The latest evidence: Rising housing starts, especially among new homes—an uptick that Sheryl Palmer, CEO of Taylor Morrison, largely attributes to lower mortgage rates fueling millennial homebuyers. Palmer said […]

We are excited to announce our five SoCal Awards finalists, in categories that showcase a wide range of disciplines, for a family-oriented master plan in Ventura and a luxury Pasadena community. These two projects represent the creativity and commitment of multiple Weston/Mason team members in concert […]

Flashing back to our first visit to The Farm after the model opening. Looking forward to seeing you at the @SoCalAwards, @WilliamsHomes. Good luck on your four nominations—including one for best signage!

Techies have long searched for the true meaning of the iconic bite in Apple’s ubiquitous mark. According to The Drum’s interview with designer Rob Janoff, the nibble is actually a “purely functional modification.” Says Janoff: “It wasn’t Adam and Eve… The bite was necessary to ensure the fruit […]

It was #SundayFunday for Dionne Cook — our Queen of Client Problem-Solving — who spent the day with @QueenNation creating social media posts for client LA Urban Homes. It seems like the entire Westside came out for this free show! #workNotWork

What’s considered to be the first-ever, click-through banner ad was part of a 1993 AT&T campaign, which is eerily prescient. One #fail: They predicted video calling, but not MOBILE video calling, and showed “FaceTime” taking place in a phone booth. 🤣 The banner ad ran on HotWired.com in October, 1994, […]

MARKETING: 2019 Planning and Budgeting

December is always a busy month for homebuilders. There’s a significant push to sell inventory and add contracts for Q4, while developing the next year’s strategy and celebrating the holidays in between. It can feel overwhelming and exhilarating at the same time.

Weston/Mason has been working with builders […]